For associations, content is always in supply. Whether it’s sessions from your annual conference, articles from your publications, in-depth research and studies or member interviews, organizations have a goldmine of expertise at their fingertips.
But how much of this content is easy to get through or even access?
Whether it’s time-sensitive (as in “you had to be there to see/hear it”) or incredibly in-depth (as in get ready to dive into some complex data), it often means your members won’t have the opportunity to enjoy it – especially not in its entirety or on the spot.
So how do you make content easier to consume and more accessible for the entirety of your membership? Artificial intelligence – mainly through generative AI tools that summarize content.
AI content summarizers use natural language processing (NLP) and deep learning algorithms to analyze text in an article, complex documents and studies, or even audio transcripts to create a condensed version of the original.
This process is known as “abstractive summarization” because it doesn’t just take keywords or sentences from the original piece but instead generates a summary based on the meaning of the text.
These summaries can be as simple or detailed as an organization needs, ranging from a detailed report to a bullet list of key concepts someone may need to understand general concepts and findings.
Outside of making content easier to consume, AI content summarization tools can provide associations with a range of unique benefits, including:
As with any implementation in your association, strategy can help make the most of new technology. Having a general idea of what content you want to summarize and how you can streamline compiling your assets and thinking of ways to recreate it. Four projects to start with include:
AI offers plenty of unique opportunities for associations – and when those opportunities mean improving member experience – it’s a win-win for everyone. So whether you’re summarizing your latest study or turning your most popular articles into bite-sized social media posts, AI can help make it happen.
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Jose Triana joined the Sidecar team as the Content Manager in 2021. He is a writer and creative focused on helping purpose-driven organizations learn and find value online. When he isn't working on content, you can catch him going for a run or resting with a good book.
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