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When we think about the most transformative technologies in human history, the invention of flight likely comes to mind. However, the rapid development and far-reaching potential of Artificial Intelligence (AI) may soon surpass any comparison to flight, as it continues its relentless journey into uncharted territories. With the emergence of generative AI and Large Language Models (LLMs), we are witnessing the birth of a technology that transcends the very concept of innovation and stands poised to forever change how we experience the world.
In the early days of AI, seemingly trivial tasks such as translating text or transcribing audio posed seemingly insurmountable challenges. Now, with the power of AI systems such as ChatGPT, Bard, Claude, Stable Diffusion, and others, these tasks are accomplished with unprecedented accuracy and speed. Years ago, such accomplishments would have been unimaginable, but today they are our reality, and we are only scratching the surface of AI's immense potential.
How are you members' expectations changing?
One well-known example of AI's groundbreaking capabilities is its integration with consumer applications. Before we dive into industry-specific processes, let’s look at an AI application we might all be familiar with - Instacart, a popular grocery shopping and delivery app, now leverages the power of Language Learning Models (LLMs) to make personalized suggestions that cater to users' unique needs like which items to purchase for a party. The integration then allows a user to not only generate ideas for a party but to completely generate a shopping list from the final menu that the user iterates on with the AI, and then have those groceries delivered to their doorstep within hours.
This is just one example of many where AI is revolutionizing everyday activities and stacking on top of existing technologies. And for many consumers, your members included, it’s becoming the standard.
How can AI help associations better meet their members’ needs?
While associations are much different from the commercial example mentioned above, members are, above all, consumers.
- Members want relevant and timely information tailored to their interests and preferences. AI can help associations meet these expectations by providing personalized experiences to members and data-driven insights to organizations.
- Members expect faster response times and round-the-clock availability. AI-powered chatbots can provide real-time, conversational assistance to members, which can help associations meet these expectations.
- Members are now expecting associations to reach out to them through preferred channels at their desired times. AI algorithms can analyze member data to identify patterns, preferences, and behaviors. This data can then be used to create targeted social media ads that are more likely to resonate with members and encourage them to engage with the organization.
The potential of AI not only lies in its ability to enhance current processes and systems, but also in its capacity to unearth new possibilities and opportunities. As AI continues to advance, it operates much like a 10x multiplier, immensely magnifying its impact on multiple dimensions of our lives, including efficiency, cost, and overall quality of life.
How can associations balance member expectations with responsible adoption of AI?
As AI explores uncharted territories and continues to expand in both scope and complexity, we must be vigilant about the risks and challenges that accompany this powerful technology. While our excitement is justified, so is our cautiousness. Failure to consider potential negative consequences could lead to unwanted outcomes. By addressing both the tremendous potential and inherent risks of AI, we can harness this amazing technology and unlock the incredible possibilities it promises.
As we continue to learn about the capabilities and potential of AI, it's essential to educate ourselves and stay informed about advancements in this rapidly evolving field. To gain deeper insights and learn how AI can be utilized in association management, download the groundbreaking book, "Ascend: Unlocking the Power of AI for Associations." This book can serve as your guide to mastering AI for your organization, providing you with the knowledge and resources needed for this incredible journey. Don't miss this opportunity to unlock the power of AI and begin your ascent to a brighter future.
