As recently discussed on the Sidecar Sync podcast, for many associations, data is abundant but achieving real insights from it is not without difficulty. With AI, however, we're entering a new era where the vast amounts of unstructured data associations generate and maintain can be transformed into valuable action items. This blog post intends to outline some practical applications of AI-powered data analysis that can help associations work from pain points to powerful solutions.
Streamlining the Conference Speaker Selection Process
Many associations thrive on the conferences and events which they organize. One of the most time-consuming tasks, though, can be reviewing speaker proposals for these industry events. AI can transform and expedite this process through:
- Automated Initial Review: AI can quickly assess hundreds to thousands of submissions, checking for basic criteria such as completeness, word count, and inclusion of required information.
- Topic Relevance: The AI can determine if the proposed topic aligns with the event's themes and the association's focus areas.
- Rapid Feedback: With AI handling the initial review, associations can provide quick feedback to submitters, allowing for improvements and resubmissions.
This application of AI not only saves time for staff and volunteers but also improves the overall quality of submissions and enhances the speaker, and ultimately member, experience.
Enhancing Volunteer Recruitment
Volunteer recruitment and management is crucial for most associations, and AI can help streamline this process too:
- Video Application Analysis: For associations using video applications, AI can review these submissions, extracting key information and assessing factors like alignment with the organization's needs.
- Initial Screening: This AI-powered analysis technique can help determine which applications warrant a full review by human staff, saving significant time in the selection process.
Note, it is always important to keep a “human in the loop” to avoid adopting or perpetuating biases which AI tends to inherit from its training data. This is particularly important when it comes to recruitment.
Uncovering Member Sentiment and Predicting Behavior
Understanding member satisfaction and predicting behavior is critical for associations. AI can help by analyzing various forms of member communication:
- Sentiment Analysis: By reviewing emails, forum posts, and other member communications, AI can gauge overall member satisfaction and identify potential issues before they escalate.
- Predictive Analytics: This analysis can feed into predictive models, helping associations forecast things like renewal likelihood or interest in specific programs.
This kind of data analysis is a key method of optimizing member retention, especially for associations whose reputation and member satisfaction is key to their value proposition.
Staying Ahead with Research and Trend Analysis
Associations often serve as the knowledge hub for their industries. AI can supercharge this role:
- Automated Research Review: AI can analyze vast amounts of research papers, journal articles, and other publications in the association's field.
- Trend Identification: By processing this information, AI can spot emerging trends, helping associations stay ahead of the curve in their professional development offerings and strategic planning.
Turning Public Data into Industry Insights
While not all associations deal with public company data, the principle of extracting insights from public information is widely applicable:
- Industry Tracking: Associations can use AI to analyze public data relevant to their sector, such as government reports, press releases, or social media trends.
- Customized Insights: This analysis can be tailored to extract information most relevant to the association's members, providing unique value.
For associations with significant budgetary and/or resource restraints, simplifying this kind of market research, which can often be tedious, allows
Elevating Member Services with AI-Powered Tools
The insights gained from AI analysis can lead to entirely new services for members:
- Intelligent Content Curation: AI can help associations better match content to member interests and needs.
- AI Research Assistant: Imagine offering members access to an AI tool that can answer their questions based on the association's entire knowledge base - from journal articles to conference proceedings.
Again, elevating your association’s value proposition to members is an essential way to stay relevant and strengthen your members’ position amidst noisy marketplaces.
Getting Started: A Practical Approach
Implementing AI doesn't have to be overwhelming. Here's a straightforward way to begin:
- Identify Pain Points: Look for areas in your association where data analysis is time-consuming or where you suspect valuable insights are being missed.
- Start Small: Choose one area to focus on initially. The conference proposal review process is often a good starting point due to its clear parameters and potential for immediate impact.
- Iterate and Expand: As you see success in one area, you can apply similar principles to other aspects of your association's operations.
- Embrace the Learning Process: Remember, working with AI is iterative. You might need to refine your approach as you go, adjusting the questions you ask or the data you feed into the system.
Conclusion: The AI Opportunity for Associations
AI-powered analysis of unstructured data represents a significant opportunity for associations to operate more efficiently and provide greater value to their members. Beginning with the identification of specific pain points and gradually expanding the use of AI, associations can transform their data from a messy burden into a powerful asset.
Leveraging your data and making data analysis more approachable, affordable, and accessible is key to strengthening your association for the future. Get started today!
Learn more about optimizing your data analysis and management protocols with Sidecar’s AI Learning Hub, an association professional’s go-to resource for keeping their tech skills sharp and future-proofing their association.