4 things association pros learned in the past year

As many of you may already know, the COVID-19 pandemic has changed everything. The way we speak, think, conduct business, interact with others … everything. But through these changes, organizations and individuals worldwide have gained invaluable insight into what it really means to be purpose-driven organizations. By learning the hard way, these organizations have had the amazing ability to grow, learn and move forward stronger than ever. 

Here are four things organizations have had to learn in the past year:

Traditions are dying

Many of the time honored traditions associations and other non-profit organizations have held onto for years, had trouble surviving during the pandemic. Budget cuts, technological progress, complex governance and an overwhelming sense of uncertainty made sticking with old-school ways of operation difficult during the pandemic. 

But this is good. Change allows for the acceptance of new thoughts, innovations and people who will grow your organization for the better. Traditions are based in the past, and it’s time to move forward.

Pricing should reflect value 

When the pandemic first hit, many organizations ungated their content and released countless assets for free allowing the world to see how valuable they really are. As we slowly move past the pandemic, organizations are realizing that their pricing strategy may not have truly shown the value in their content.

A good pricing strategy could mean the difference between showing your worth and creating doubt around the value of your product. Standing up for the value of your products and services is the key to surviving what’s to come.

Work/Life balance is more important than ever

Over the last year, it has become increasingly difficult to separate work and home life responsibilities. With a worldwide pandemic, societal shutdown, social justice protests and significant change affecting everyone, it is more important than ever to prioritize work-life balance for the sake of your organization and yourself.

Strong and healthy workers and members create strong and healthy organizations. It is in the best interests of everyone involved to support the mental and emotional health of everyone involved in the success of your organization.

Diversity of thought is our #1 priority

One of the biggest lessons learned during the pandemic was the importance of prioritizing diversity. Keeping the same rules, people, demographics and outlooks for generations will inevitably cause institutions and decades old associations to fall when faced with today’s issues. No longer can organizations stand by, they must stand together.