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Membership professionals look no further — SURGE Forward is coming soon! First developed to help create connections between membership professionals and draw on their collective expertise, SURGE has delivered on its promise year after year. Like SURGE, the articles in this week’s Friday Five are aimed at helping you and your organization grow.

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look at the most-read articles from subscribers to our personalized thrice-weekly newsletter. The artificial intelligence-powered newsletter from sends our readers the headlines they might like most, and we get to find out what’s piquing your interest every week. If you’re not subscribed, make sure you do! And if you are subscribed, join our referral program to start earning free stuff when your colleagues subscribe, too! 

Here are the five most-read articles from this week’s newsletter:

  1.     It’s time — Apply to be a SURGE Forward speaker today!

SURGE Forward is still in the planning phase, so we need your help! We’re looking for innovative thinkers, risk takers and great collaborators, but most importantly: fearless leaders. That’s where you come in! 

  1.     10 simple ways to beat imposter syndrome

There are lots of psychological theories for why this happens. It may be caused by certain personality traits, family dynamics, our culture, or some combination of the above. But, understanding why it happens is less important than figuring out what to do about it.

  1.     How workplace mindfulness increases productivity

With technology a seemingly unavoidable part of life, it’s easy to get overwhelmed. As our reliance on technology increases, so do our levels of stress and burnout. But it doesn’t have to be this way.

  1.     How branding makes or breaks your event

With many organizations streamlining their content production processes to increase engagement and efficiency, it can be tough to stand out from the crowd. That’s where creative brand naming comes in.

  1.     12 dos and don’ts for creating a compelling name for your next event

As featured in The Wall Street Journal, Inc. magazine and the basis of her book, here are 5 qualities that make a name great and 7 that are deadly dealbreakers.

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Heather Nolan
Post by Heather Nolan
February 18, 2021
Heather a skilled communicator with expertise in social media and marketing strategy, brand management and journalism. She uses storytelling and audience growth skills to help companies showcase their brand and expand their reach.