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Intro to AI Webinar

Association professionals have tons of questions – from how to better engage with their members to tips for starting a professional development program within their organization. And finding solutions or guidance is often the main reason they visit our sites. 

But the real question is, are they getting that from your site?

At Sidecar, we have tons of content, from blogs and videos to step-by-step courses and downloadable resources. But combing through all that content for actional steps and solutions can be tricky. We get it. 

So we set out to make it easier for association professionals to find the solutions they need – with Betty Bot


Ask Us Anything – and our AI assistant, Betty, will immediately answer.

Betty uses all of the content on the Sidecar website, including members-only material, to answer your questions.

What Is It?

Betty is an AI-powered chatbot trained on the entirety of Sidecar’s content library, including blogs, courses and member-exclusive resources. Using this information, it leverages generative AI technology to provide you with personalized, coherent and human-like answers supported by industry-specific knowledge.  

Put simply, Betty is your personalized association assistant.

It can help you plan your next annual conference, write a welcome letter to new members or even offer career advice as you look to move up in your organization – simply by asking it a question. 

How Does Betty Work?

Created by developers rooted in the association and AI space, Betty Bot looks to address the unique challenges of associations – diversity in industry and membership – with a focus on value and personalization. 

Leveraging the power of generative chat, Betty’s neural networks are able to analyze the context and patterns in your language, generating accurate and relevant responses to your questions. 

So instead of a robotic-sounding chatbot or one limited to only FAQ responses, you can enjoy a human-like conversation with a chatbot that learns as you interact with it. 

Start Chatting Today

While AI is still a developing technology, especially in the association space, it’s one you can’t afford to ignore. Not only can it help you scale your efforts with members and staff, but also, it can be a valuable tool for finding solutions both professionally and personally, and we at Sidecar are here to help. 

Betty is currently live, available 24/7 and free to use. Not sure how to get started? Here are a few test questions we had fun experimenting with:

  • How can I create an onboarding plan for new members?
  • What are the skills needed to become an executive director?
  • What do I need to know about working in an association?

Enjoying chatting with Betty? Be sure to share your thoughts on social with #talktobetty! And if you need help or have any feedback, feel free to email us at!

Jose Triana
Post by Jose Triana
March 4, 2023
Jose Triana is a writer and creative focused on helping purpose-driven organizations learn and find value online. When he isn't working on content, you can catch him going for a run or resting with a good book.