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As we dive deeper into the digital age, there’s a new player in town that’s changing the game for associations: AI-generated content tagging. In this blog series, we’ll unpack what it means, why it matters, and how it’s revolutionizing the way we manage and organize content. So, grab a cup of coffee, get comfy, and let’s dive into the first part of this journey.  

What’s the Deal with AI-Generated Tagging? 

Ever feel like you’re drowning in content? You’re not alone. In our digital world, content is king, but organizing it? That’s a royal pain, especially with traditional tagging methods. For ages, we’ve leaned on the same methods to keep our content neat and tidy. They’ve been our trusty tools to help members navigate through a sea of information, but let’s face it, as our content piles up and our members’ needs change, those old methods are starting to creak under pressure. That’s where AI-generated tagging steps in.  

Related: Revolutionize Your Association’s Content Taxonomy with AI Learn More >

Why Should Associations Care About AI-Generated Tagging? 

Alright, let’s demystify AI-generated tagging. It’s not about flashy tech; it’s about evolving and finding smarter, more efficient ways to connect our members with the information they need. Instead of us spending hours deciding how to label and categorize our latest article, a smart system is doing all the heavy lifting. 

Remember the old-school way? We’d manually sort content into predefined boxes, and while it worked, it was kind of like trying to fit a square peg into a round hole—rigid and a bit of a time sink. 

Now, enter AI-generated tagging which not only reads the content but really gets it. We're talking about a system that uses Natural Language Processing (NLP) and machine learning to understand the context and the nuances of the words, not just the words themselves. 

Let’s say we have an article on "sustainable urban development." Instead of us tagging it, our AI friend might label it with "sustainability," "urban planning," and "green initiatives" all on its own. It’s not just sticking to a script; it’s adapting and evolving with the content we produce. Pretty neat, right? 

Content is the heartbeat of associations. It’s central to engaging and educating our members and organizing that content is as crucial as a steady rhythm. So, what makes AI-generated tagging the way to manage all this content? 

Picture the mountain of content associations are crafting and curating—research papers, webinars, newsletters, you name it. It’s a rich and diverse landscape, but let’s be honest, traditional tagging can feel like trying to tame a wild garden with a pair of scissors. It works, but it’s a monumental task and those predefined categories… they can feel like restrictive when our content is bursting with new ideas. 

AI-generated tagging is like the gardener we’ve always dreamed of. It doesn’t just trim the hedges; it sculpts them into art. Some may fear technology replacing us, but it’s not. It’s giving us the freedom to focus on bigger strategic moves while it takes care of categorizing the content, learning the landscape, and adapting as it goes. It provides you with a team member who’s always on, ensuring your content is easy for members to find and engage with. 

Perks of AI-Generated Content Tagging:

  1. Consistency: AI has the ability to act as a steady hand, applying the same keen eye to every piece of content. This cuts down on human errors and biases making the member experience smoother and less frustrating. 
  1. Flexibility and Scalability: In addition, AI-generated tagging isn’t a one-size-fits-all; it’s customized for your needs. As our associations grow and our needs shift, it scales with us. The system listens, learns, and evolves, letting us tweak and refine our response to member feedback and the ever-changing space of our industry. AI generated tagging is about empowering us to steer our associations with agility and insight in tune with the dynamic rhythm of our fields. 
  1. Customization: It’s not just about sorting through content; it’s about getting personal—in a good way. For example, take a professional association with a buffet of webinars, courses, and networking events. AI-generated tagging knows the members of the association so well, it can pick out the perfect material for them with little effort on their end. For an engineer digging into renewable energy, AI might nudge them towards a solar tech webinar or a meet-up with sustainability gurus. 
  1. Marketing: When it comes to marketing, AI-generated tagging provides you with a strategist who can read the room, or in this case, the entire membership by analyzing how members interact with content. AI-generated tagging helps craft marketing that feels less like a shot in the dark and more like a personalized invite. It’s as simple as an AI system spotting a group of members looking for leadership development and guiding them to a leadership seminar. AI-generated tagging is streamlining, personalizing, and sharpening strategies, turning associations into more efficient, engaging, and insightful communities. 

The Future is Bright (and Efficient).

It’s clear we're on the brink of a notable shift. AI-generated tagging is a practical, hands-on strategy that associations can utilize to improve their content management and member engagement. 

AI tagging results in less time spent on tagging content manually and a content organization system that can adapt more fluidly. AI-generated tagging offers associations a way to scale their content strategies more smoothly, add a personal touch to member experiences in new ways, and adjust more readily to the evolving landscape of their fields. 

Like with any tech advancement, moving toward AI-generated tagging requires thoughtful planning, a genuine willingness to learn, and a solid commitment to ethical and responsible use. It's a path that might come with its own set of challenges, but for those who approach it with an open mind and a strategic mindset, it could be a meaningful move. Stay tuned for more in this series, where we’ll continue to unlock the full potential of AI-generated tagging for your association's future. 

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Sofi Giglio
Post by Sofi Giglio
August 24, 2023
Sofi Giglio is a graduate of Tulane University where she cultivated a passion for result-driven business strategy. Sofi is a member of the Blue Cypress marketing team and is now focused on conscious capitalism that brings value and purpose to consumers.