Category: Communication

7 Ways Associations Can Use Video in 2023

If you’re not using video as part of your association’s communications and marketing strategy in 2023 – you may be missing out. Not only does video help combat dwindling attention spans, but also it works as a versatile tool to help strengthen relationships with members, promote your mission and increase engagement.  In this blog, we’ll break […]

Should Your Association Have a Social Media Policy?

Social media has been in the news a lot lately; Meta is laying off thousands of workers, Facebook’s growth has slowed, and Instagram is reportedly toying with the idea of paid verification. Suffice it to say, though – for all its ups and downs – social media isn’t going anywhere anytime soon.  Social media has turned all […]

5 Tips To Make the Most of Your Next Virtual Meeting

With more organizations continuing to opt for remote work, virtual meetings have become the norm in nearly every industry. They allow dispersed teams to connect from anywhere, without the traditional distractions of in-office meetings. But video calls can also be taxing on your team, and if you’re not properly prepared, you risk hosting an unproductive […]

Zoom Updates and How Associations Can Leverage Them

As one of the main resources for associations and non-profit organizations working virtually, Zoom has ingrained itself into the day-to-day operations of almost every business or individual around the world. Their mission is to make video communications frictionless and secure, and they strive to accomplish this by continually updating and innovating their products and services. […]

What’s the Purpose of Meeting Minutes?

Taking meeting minutes is important for both historical record-keeping and as a reference for guests who couldn’t attend. Despite the nomenclature, meeting minutes don’t have anything to do with actual minutes — meeting minutes are just about documenting the key decisions that were made and what’s to come next as a result.  Keep reading for […]

Want to increase member engagement? This social media trick will help

One of the greatest tools in any content creator’s bag of tricks is the callout. Callouts are simple questionnaires or polls, and they’re a great way to connect with your members and discover what really interests them. Typically used by journalists and reporters, callouts have high potential for any organization making efforts to engage and […]

How associations can prepare for the social issues of the future

One of the hardest parts of the past year has been the impact on social issues world-wide. As organizations who already focus on culture and responsibility, associations are uniquely positioned to take the reins and guide their industries through these issues and help deal with the lasting impacts. This chapter of “Who Stole My Playbook: […]

Should you hire an association management company?

Association management companies provide critical support for many associations. But they’re not the right choice for everyone. Find out the pros and cons here.

VIDEO: 5 tips for having better conversations

Five tips for having better conversations from a communication expert.

Why Networking Is More Important Than Ever

Building your career requires time, effort  and  — most importantly — the ability to develop relationships and connections that can help you discover better opportunities for advancement. 

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