If you’re not using video as part of your association’s communications and marketing strategy in 2023 – you may be missing out. Not only does video help combat dwindling attention spans, but also it works as a versatile tool to help strengthen relationships with members, promote your mission and increase engagement. In this blog, we’ll break […]
Social media has been in the news a lot lately; Meta is laying off thousands of workers, Facebook’s growth has slowed, and Instagram is reportedly toying with the idea of paid verification. Suffice it to say, though – for all its ups and downs – social media isn’t going anywhere anytime soon. Social media has turned all […]
With more organizations continuing to opt for remote work, virtual meetings have become the norm in nearly every industry. They allow dispersed teams to connect from anywhere, without the traditional distractions of in-office meetings. But video calls can also be taxing on your team, and if you’re not properly prepared, you risk hosting an unproductive […]
As one of the main resources for associations and non-profit organizations working virtually, Zoom has ingrained itself into the day-to-day operations of almost every business or individual around the world. Their mission is to make video communications frictionless and secure, and they strive to accomplish this by continually updating and innovating their products and services. […]
Taking meeting minutes is important for both historical record-keeping and as a reference for guests who couldn’t attend. Despite the nomenclature, meeting minutes don’t have anything to do with actual minutes — meeting minutes are just about documenting the key decisions that were made and what’s to come next as a result. Keep reading for […]
One of the greatest tools in any content creator’s bag of tricks is the callout. Callouts are simple questionnaires or polls, and they’re a great way to connect with your members and discover what really interests them. Typically used by journalists and reporters, callouts have high potential for any organization making efforts to engage and […]
One of the hardest parts of the past year has been the impact on social issues world-wide. As organizations who already focus on culture and responsibility, associations are uniquely positioned to take the reins and guide their industries through these issues and help deal with the lasting impacts. This chapter of “Who Stole My Playbook: […]
Association management companies provide critical support for many associations. But they’re not the right choice for everyone. Find out the pros and cons here.
Five tips for having better conversations from a communication expert.
Building your career requires time, effort and — most importantly — the ability to develop relationships and connections that can help you discover better opportunities for advancement.
