When we think of awareness in a business context, many of us think of mass marketing or general brand awareness. In other words, massive dollars spent on advertising targeting a broad audience resulting in low conversion rates and minimal return on investment. While you may not remember the last advertisement you saw, I bet you […]
Diversity, Equity, and Inclusion (DEI) have been a hot topic in the professional world over the last several years, particularly amid the Black Lives Matter movement and the ongoing push for social change. People want the world – inclusive of the business world and its associations – to reflect what they see and who they are; that […]
Many associations recognize the benefits of gender diversity – higher levels of employee satisfaction and innovation are just a couple of dead giveaways. But you might not know that the benefits are backed by science. A 2017 study by McKinsey showed positive correlations between gender diversity and financial performance, with diverse organizations being 21% more […]
Brian Flores, former head coach for the Miami Dolphins, was fired after three seasons. While there is plenty of speculation as to why this happened, it quickly led to a lawsuit that is now calling into question the NFL’s diversity efforts. Many have been quick to point out that the Rooney Rule has helped improve […]
As diversity, equity and inclusion practices continue to gain importance, many organizations have taken the time to audit their website and content to find ways to improve their accessibility and inclusion efforts. However, the first step towards true inclusion and accessibility for many associations is hiring an accessibility specialist to focus on providing equal opportunities […]
With associations starting to focus on updating their governance and policies as social injustice and racial inequities come to light, many needed changes are taking place. Unconscious bias training, pay equality, diversity of staff and leadership and open discussions have become the focus of many associations’ resolutions for the new year. There is one more […]
An important takeaway from the Women in the Workplace study from McKinsey & Company was that women, especially women of color, are continuing to have challenging experiences at work. Whether it’s caused by excess workload or a lack of representation in leadership, this environment is leading to an increase in burnout, and in many cases, […]
Since 2015, the Women in the Workplace study from LeanIn.Org and McKinsey & Company has been the largest study on the state of women in corporate America. Over the years, this data has been invaluable for understanding the roadblocks women face in the workforce and finding opportunities to empower them. For the 2021 study, much […]
When we think of any organization, its leaders are often top of mind. Hear “Apple” and you think of the late Steve Jobs. Someone mentions “OWN” and you’re going to think of Oprah Winfrey. It’s hard to separate the leader from the thing they lead, which can be to both the detriment and the benefit […]
Your association or organization might have all the right policies in place. You comply with equal employment opportunity measures, you have multiple demographics represented in your staff, and you have discrimination policies that promote a fair work environment. Theoretically, you’re checking all the right boxes to make your association membership and staff a diverse and […]
