Category: Member engagement

7 Must-Haves in Your Membership Renewal Letter

It’s that time of year again. That time when you worry about your member renewals in hopes that your churn rate continues to stay low. And while you can offer the best resources, member benefits and community around, declining membership in professional organizations is still on the rise.  So how can associations take an active […]

Want a Successful Mentorship Program? Do These 3 Things

As associations continue to look for ways to add value to membership, prioritizing member growth and support should be top of mind. While you can offer professional development and cohort groups, the thing your members often need to hear most is advice from professionals further along in their career path – particularly for those just entering […]

Should Your Association Still Bother with Twitter?

Even if you’re not involved with producing your association’s social media content, chances are pretty good you’ve at least heard that things have been a little — ah — interesting at Twitter headquarters in the past few months.  If not, here’s a quick catch-up: Entrepreneur and social lightning rod Elon Musk infamously purchased the social […]

3 Unique Challenges for Global Membership Associations

Running a global membership association is a unique opportunity. The potential for growth and impact is enormous as you can connect people from all over the world and help them achieve their goals. However, because of the nature of global membership associations, leaders are also required to navigate some unique challenges.  So what are these […]

3 Member Engagement Lessons from Spotify Wrapped

If you’ve been on social media in the last week, chances are you’ve seen your friends post their Spotify Wrapped. Launched in 2017, it has become an annual tradition that recognizes users for their music tastes, listening time stats and even their listening personality type.  But the real lesson is how Spotify uses Wrapped as […]

Are Your Members Your Best Customers?

It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much […]

Liberating Structures – A Solution for Event Engagement?

For association event planners, ensuring your conference is an engaging experience for attendees is always top of mind. And while you can have the best event platform, pre-planned questions and vibrant speakers and facilitators, it can still be difficult to create an environment that works for everyone.  Although some of your attendees are excited to […]

Audience vs. Community: What The Difference Means for Associations

As associations, you already have an engaged audience – your members. And these highly engaged people can often be the basis for a thriving community where members come together, interact, grow and engage with one another.  However, with an often widely dispersed audience and only a few annual meetings on the calendar, are you doing enough […]

Multichannel Marketing 101: Executing a Winning Campaign

Even if you’re not a marketing professional, an understanding of what multichannel marketing is and how it works is critical to executing successful campaigns to bring in donors, renew members, and more. So, what is multichannel marketing? It’s the practice of engaging with an audience of potential consumers, customers, or members through a variety of […]

Can Member Data Help Associations Boost Retention?

As associations continue investing time and resources into solving their member retention concerns, they may overlook one of their most easily accessible tools – member data. However, knowing what to look for and how can make all the difference. There is often a misconception that data analysis requires massive amounts of information and technical training. The […]

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