Category: Strategy

3 Member Engagement Lessons from Spotify Wrapped

If you’ve been on social media in the last week, chances are you’ve seen your friends post their Spotify Wrapped. Launched in 2017, it has become an annual tradition that recognizes users for their music tastes, listening time stats and even their listening personality type.  But the real lesson is how Spotify uses Wrapped as […]

Are Your Members Your Best Customers?

It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much […]

Can Member Data Help Associations Boost Retention?

As associations continue investing time and resources into solving their member retention concerns, they may overlook one of their most easily accessible tools – member data. However, knowing what to look for and how can make all the difference. There is often a misconception that data analysis requires massive amounts of information and technical training. The […]

What Is Divergent Thinking and How Can It Benefit Your Association?

Simply put, divergent thinking applies non-traditional, creative ideas to problems and progress in all areas of life. These techniques provide a novel approach that can result in profound positive change for your association. Here’s how.  What Is Divergent Thinking? Divergent thinking is one of two mental processes required for creative problem-solving.  Convergent thinking, the first […]

6 Keys to Implementing Effective Professional Development in Your Organization

Professional development can be so beneficial for your organization. It increases employee retention, productivity and buy in while closing skill gaps and supporting the bottom line. But implementing a professional development program just for the sake of saying your organization has one isn’t going to cut it. So how do you implement a professional development […]

3 Takeaways from ASAE 22

And just like that, my very first ASAE Annual Meeting is in the books, and all I can say is, what an experience.  It was a pleasure to meet Sidecar members, readers and many of the association professionals I’ve been working hard to write for, for the past year. Not only did so many of […]

Is Feature Bloat Affecting Your Member Benefits?

You want more members and adding new benefits is going to get them. Right? Well, maybe not. Before you go all-in on new perks, build out your marketing campaigns and announce them to your members, it may be  time to ask – “does my association have a feature bloat problem?”  What is Feature Bloat? From […]

How to Talk To Your Members About DAOs

Most associations have a traditional model – the board and executives work together to run an organization that offers services and benefits to its members. However, in this conventional model, members have little to no control over what the organization does.  Decentralized autonomous organizations – DAOs – flip this model, decentralizing the power structure and putting […]

8 Talent Recruitment Tips for Your Association

The current job market is unlike anything we’ve seen before. The COVID-19 pandemic has led many to re-prioritize their professional and personal goals and values, making it more important than ever to have a solid strategy when it comes to attracting talent for your association.  While salary is still the primary consideration for job seekers, […]

Can Associations Benefit From Outside Investment? AIP Thinks So

As associations look to expand and add value for their members, finding a way to fund those improvements can be a challenge.  We reached out to Robin Lokerman of Association Investment Partners to tell us about how the organization is looking to change that with an innovative funding model and partnership program that helps associations […]

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