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How associations can prepare for the social issues of the future

image AshleyNeal image imageApril 30, 2021 image image3 min. to read
How associations can prepare for the social issues of the future

One of the hardest parts of the past year has been the impact on social issues world-wide. As organizations who already focus on culture and responsibility, associations are uniquely positioned to take the reins and guide their industries through these issues and help deal with the lasting impacts.

This chapter of “Who Stole My Playbook: 2021 Perspectives from Association Leaders,” a podcast discussion led by Association Strategies and produced by Fusion Productions/digitalNow brings Don DeaPamela KaulMark DorseyLarry RobertsonJoel AlbizoPaul PomerantzMichelle Mason, and Gary LaBranche together as they talk about social change, social impact and social responsibility as associations. 

“What (these issues) have done for the HR function — a function that prides itself on being proactive — is it has thrown us into a completely reactive mode because we don’t know what to expect,” said Robertson, the Senior Vice President of Human Resources, Belonging, & Technology Services and Solutions at The American Institute of Architects. “We don’t know what’s coming, and at the same time as this is happening you have the election, you have the murder of George Floyd, you have all of this bubbling up and now you’re dealing with employer-relations issue of people saying things they never would have said before if we were in person and collaborating face-to-face.”

It’s a confusing time for many, especially those in leadership positions. But by keeping the advice given in this chapter in mind, you too can successfully lead your team through anything.

Want to learn more about the impacts of COVID-19 on associations? We’ve presented all three chapters of “Who Stole My Playbook: 2021 Perspectives from Association Leaders” on our blog, and are available right now for Sidecar members in our Video Archive. See the first chapter about value proposition here and the previous chapter about governance issues here.

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Ashley Neal joined the Sidecar team in March of 2020, right as the COVID-19 pandemic began to shut down life as we knew it. Having to adapt, overcome and predict the changes needed to survive in the new normal, Ashley now has the skills needed to juggle any obstacle thrown her way. A graduate from Southeastern Louisiana University in the field of Strategic Communications, Ashley spends her days balancing her work with her love of dogs. Taking her large pack of dogs to restaurants, hiking trails, vacations and even participating in dog shows and sports is the highlight of her weekends.

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