As a badass leader, you’re all about finding what works best for your association and your team. Running an association or membership-based organizations is a lot of work, with constantly moving parts.
To help keep up with member management, administrative tasks, budgeting, marketing, strategic planning, and everything else that goes into running a successful organization, many organization leaders choose to hire outside help. Here, we’ll dive deep into what an association management company does, and if bringing one on is the right fit for your organization.
An association management company (AMC) is exactly what it sounds like — an independent business that helps associations manage their operations and key initiatives. AMCs may be brought on to handle all of an association’s management, or just specific service areas.
Association management companies provide specialized services to associations and membership-based organizations to help them solve problems and manage their day-to-day operations. Common professional association management services include:
We know we’re stating the obvious here, but association staffers are busy and typically have to wear all the hats, all the time. Association management companies help internal teams focus on their core competencies and the tasks that matter most, while outsourcing the rest.
The benefits of working with an AMC are:
An association management company may not be the right choice for every organization. Here are a few reasons not to hire an AMC:
If you’ve decided that hiring an AMC is the right move for your association, you need to make sure all teams are aligned and share the same goals. Building a strong, trusting relationship is critical for success. The association management company you select will serve as your partner and an extension of your team and will be tasked with owning critical tasks, so you want to be sure you’re working with a talented team you can trust.
Additionally, your AMC must be able to understand and embody who your association is and what it stands for. If it doesn’t “click,” then the disconnect could negatively impact relationships with your members, volunteers, staffers, and other important stakeholders.
When selecting your association management company, make sure the team is:
You’ll want to consider the cost and pricing model, where the AMC is located, how many staff members work for the company, and the client load of each staffer. After all, you don’t want to hire an association management company whose staff is too busy to give your association the attention it deserves.
Do you work with an association management company? Why or why not? Tell us about your experience — we want to hear from you!
Emily Herrington is a New Orleans-based digital marketer specializing in SEO, content, and pay-per-click advertising. She can usually be found at her desk obsessing over data and rankings, or in the kitchen covered in flour.
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