Description

Everything you need to improve your buying process, build trust throughout it, and leverage content to power your sales process with shorter close time. Get a deeper understanding of how buyers and the buying process have changed, how trust is the foundation of all businesses, and the power that content can have in the sales process through a proven digital sales and marketing strategy.

Marcus Sheridan, the author of “They Ask, You Answer,” will teach you the fundamentals of our proven digital sales and marketing framework that has helped thousands of companies achieve remarkable success.

At the end of this course, you will be able to:

• Explain everything you need to improve your buying process
• Understand how to build trust with your buyer before they talk to sales
• Know where to leverage content to power your sales process
• Explain how content impacts both sales and marketing
• Understand what a perfect inbound website looks like
• Know how to NOT fail at They Ask, You Answer