Description

Gone are the days where we all received the majority of our information from a handful of media outlets. Today, we can connect to thought leaders through blogs, podcasts, YouTube videos, and a countless number of different online media sources. Granted, there is an equally wide range in content quality, but a lot of content is out there nonetheless and most of it is free. In other words, if your members’ only reason for joining an association was to gain access to the latest industry news and insights, there are many other ways that don’t involve membership fees and commitments. With more options to access content, associations need to reassert their purpose and learn how to reconnect and engage in new ways with a society in flux.
This course and its lessons delve into the various types of content including the benefits of different content types associations can use and how to determine the content types that make the most sense for your organization.

At the end of this course, you will be able to:

• Describe the rules of engagement and ways to empathize with your intended audience
• Identify the types of content that make the most sense for your organization
• Outline a content marketing strategy for your organization
• Experiment with content development tools, ideas, and themes