Description

With 28.5% of all clicks going to the first Google search result, it’s critical that your website ranks at the top of the search engine results page for your organization’s most relevant keywords. If your site doesn’t rank in these key positions, you’re losing traffic, leads, and conversions to your competitors. To improve your ranking, you need good search engine optimization (SEO). So what is SEO and how can you get started? In this online learning course, you’ll learn the basics of search engine optimization. Proper SEO makes your website accessible and easy to find in search engines like Google and Bing.

At the end of this course, you will be able to:

• Explain how to set up and continuously monitor and optimize your website for SEO success
• Describe the on-page elements your blog posts and web resources need
• Set up backlinking campaigns and off-page SEO techniques
• Explain how to develop better quality content and the importance of doing so
• Describe how and why to maximize your site speed and performance