Introduction to Social Media Optimization

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Introduction to Social Media Optimization

Description

Explore the ins and outs of social media optimization (SMO) - from crafting your strategy and optimizing your profiles and content, to the best practices for engagement, reporting, and connecting with your members and community.

Join Amy Hage, Co-founder of Strategy Maven, and Aly Ray Thompson, Director of Content Strategy at BuzzShift, in this online training course to take your social media game from 😒 to 🤩. We’ll focus on organic growth and optimization tactics, so the insights you’ll find here won’t charge you by the click.

At the end of this course, you will be able to:

Define social media optimization
Understand how to create a social media strategy
Understand how SEO applies to SMO
Understand profile optimization by platform
Categorize content best practices by platform
Create social media engagement
Learn expert tips
Analyze social media reporting

Estimated duration: 1 Hrs

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