Description

To create high-quality content at a regular cadence, you need participation from your in-house subject matter experts. Learn which topics are most valuable for SMEs to participate in creating, and why their participation is so critical. There’s plenty of content that your marketing team could be creating - but which topics are most important, and who in your organization is best suited to help create content that resonates with your buyers?

Kevin Phillips, IMPACT’s Lead Content Trainer, will teach you the 6 Topics Subject Matter Experts Need to Address in your content strategy. Addressing these critical topics will help you dominate your competition in search results and educate your buyers in the sales process.
You’ll learn exactly why these 6 topics work, why Subject Matter Experts need to help create the content, and how it can shorten your sales cycle.

At the end of this course, you will be able to:

• Identify 6 topics that a Subject Matter Expert will need to address within your content
• Understand why addressing these 6 topics are important to your organization
• Explain why Subject Matter Expert participation is so important in creating content
• Explain how Subject Matter Experts can help bring content to life
• Define important considerations to keep in mind while creating this content