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Subject Matter Experts: 6 Topics You Need to Address

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What to Expect from Subject Matter Experts: 6 Topics You Need to Address

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Description

To create high-quality content at a regular cadence, you need participation from your in-house subject matter experts. Learn which topics are most valuable for SMEs to participate in creating, and why their participation is so critical. There’s plenty of content that your marketing team could be creating - but which topics are most important, and who in your organization is best suited to help create content that resonates with your buyers?

Kevin Phillips, IMPACT’s Lead Content Trainer, will teach you the 6 Topics Subject Matter Experts Need to Address in your content strategy. Addressing these critical topics will help you dominate your competition in search results and educate your buyers in the sales process.
You’ll learn exactly why these 6 topics work, why Subject Matter Experts need to help create the content, and how it can shorten your sales cycle.

At the end of this course, you will be able to:

 

  • Identify 6 topics that a Subject Matter Expert will need to address within your content
  • Understand why addressing these 6 topics are important to your organization
  • Explain why Subject Matter Expert participation is so important in creating content
  • Explain how Subject Matter Experts can help bring content to life
  • Define important considerations to keep in mind while creating this content
Estimated duration: 1 hr(s)
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You’re all set!

User Notepad

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore

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