If you’re working on naming your association’s next event, it’s normal to feel a little overwhelmed. After all, an event name is an important factor in sparking your audience’s desire to attend.
A catchy event name is attention-grabbing and makes prospective attendees want to register. It communicates what the event is while simultaneously piquing interest
If a name is too boring, it won’t catch on. If a name is too obscure, it won’t click with your target audience.
Read on to learn more about how to create an event name that attracts a crowd.
Characteristics of catchy event names:
- Easy to remember
- Easy to say
- Generates a positive first impression
Tips for creating memorable event name ideas:
- Consider your brand and goals.
Focus on your brand first. Think about:
- Your purpose, vision and values
- Your brand voice
- Your event’s value proposition
- Dig deep into your target audience.
What are they interested in? Why will your event appeal to them? What do they care about? The goal here is to understand your audience so you can identify what resonates.
- Look at competitor events.
Have there been similar events to the one you’re planning? Google how others have named their events for:
- Awareness and inspiration
- Assurance you don’t create a name that already exists, therefore creating high competition on search engines.
- Throw spaghetti at the wall.
In this phase, there’s no such thing as a bad idea. Sure, you’ll come up with a lot of terrible event names, but that’s unimportant right now. Keeping your brand and audience in mind, start coming up with a long list of event name ideas. A dictionary, thesaurus and Wikipedia are all helpful resources. Don’t be afraid of puns, wordplay, or even made-up words.
- Pare down your list.
Now’s the time to judge your event name ideas. Narrow it down to your favorites, and identify the names that generate the feeling you want to instill in your attendees.
- Double check.
Once you’ve got a favorite event name idea, Google it. Check to see if the name or web domain has already been taken, or if the name you’ve chosen has any negative connotations. You don’t want your catchy event name idea to turn into a PR nightmare! Come up with potential nicknames and abbreviations for your name, as well. The most innocent name could possibly turn into something offensive or crude when abbreviated. Vetting your event name is a critical step in the event naming process you don’t want to skip.
Find out how to name an event … from an expert
Here, we’ve only begun to scratch the surface of what it takes to develop a catchy event name. If you want expert advice on how to name your association’s next event, be sure to register for our Jan. 25 virtual workshop with branding expert Alexandra Watkins.
Registration is free, and we’ve got a special bonus for one lucky participant. The attendee who asks the best question during the workshop will receive a discount code to enroll in Watkins’ new masterclass for free! Her class on creating super sticky brand names is worth $1,299. This is just way too much value to pass up.
Are you a member who can’t make the live event? No worries! Sidecar members receive access to a recording of the webinar.
Date: Jan. 25
Time: 2 p.m. CT
RSVP now! This can’t-miss workshop is only a few days away!
Cost: The value of what you’ll learn is priceless. But we’re offering this workshop for free!
Sign up today! Don’t forget — if you’re one of the first 75 people to register, you’ll receive a free copy of “Hello My Name is Awesome” by the speaker!