How to utilize virtual events for year-round engagement

Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid — shouldn’t be limited to the few hours or days they take place. A member community can enhance your events, extend the lifespan of your content, and create connections for your members year-round.

As the COVID-19 pandemic continues to prove, engagement is key. When all else has been stripped away, authentic engagement is what keeps your members coming back for more. 

That’s why senior manager of product marketing for Higher Logic Alex Mastrianni will join us for “How your community can turn 1 event into 365-day engagement,” a workshop designed to offer best tips for virtual planning and events, how to uncover the content your members want and need, and tips for how to keep the conversation going all year long.

With over a decade of experience working with associations and nonprofits to drive engagement and member satisfaction, Mastrianni will come to the table with actionable and easy steps your organization can take to be successful in future engagement strategies.

Whether your association is planning to stay 100% virtual or experimenting with a hybrid model this year, tips on how you can drive member engagement before, during, and after for events of all shapes and sizes will be extremely beneficial as you continue to thrive in a post-pandemic environment.

Tune into “How your community can turn 1 event into 365-day engagement” to learn more, ask questions, and network with like-minded professionals.