About this workshop
The right name can attract customers, increase sales and differentiate you. The wrong name can turn away prospective members, frustrate people and weaken your brand. You can’t afford to make any mistakes.
When you’re trying to stay competitive, it’s not enough to be ordinary. To immediately capture the attention of potential new members, vendors and sponsors, you need a GRABBER. Something that quickly communicates your message, makes a powerful emotional connection, and resonates with your target audience. It all starts with the name.
This engaging 75-minute session will enlighten you to the tricks of the trade and show you creativity tools that you can use to create engaging names.
Brand name expert Alexandra Watkins will walk you through her proven process, showing you real-life examples of how brands have experienced success with memorable names that help them stand out in a sea of sameness.
You will learn:
- The power you’ll get from an awesome name
- 5 must-have qualities that make a name sticky
- 7 deadly deal-breakers you must avoid
- Professional brainstorming tools & techniques
- Tips and tricks to avoid domain name pain
Alexandra Watkins has the ideas and steps to help you develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest.
And guess what? The first 75 registrants will receive FREE copies of Alexandra’s book! And one lucky winner who attends live will get a discount code to take Alexandra’s masterclass for FREE! That’s a $1,299 value just for coming to our free 1-hour workshop!
(Interested in the masterclass already? You can get details and sign up now here.)
Alexandra Watkins is a leading and outspoken authority on brand names with buzz. Since 2005, she and her naming firm, Eat My Words, have created love-at-first sight brand names for clients including Amazon, Coca-Cola, Disney, Google, and Twitter. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and is regarded as the brand name bible.
Alexandra is a popular guest speaker known for her colorful, no-holds-barred presentations. She lives by the beach in San Diego and works out of her pool house.
Date 18 / 10am CT
Speaker: Donté P. Shannon, FASAE, CAE
Date 4 / 2:00PM (ET)
Speaker: Meico Marquette Whitlock
Date 18 / 10:00AM (CST)
Speaker: Anthony Shop