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How your community can turn 1 event into 365-day engagement

April 20, 2021

Tuesday | 2pm ET

About this event

Last March we were all forced to make abrupt changes in virtually every area of our lives. And it wasn’t easy. With the lack of in-person interactions, virtual events were the name of the game and it was a very iterative process. One year later and we are still finding new ways to improve the attendee experience.

Events often serve as the pinnacle of engagement for associations—it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event—whether it’s in-person, virtual, or hybrid—shouldn’t be limited to the few hours or days they take place. A member community can enhance your events, extend the lifespan of your content, and create connections for your members year-round.

Whether your association is planning to stay 100% virtual or experimenting with a hybrid model this year, get tips on how you can drive member engagement before, during, and after for events of all shapes and sizes.

In this workshop, you’ll learn:

  • Our best tips for virtual event planning and engagement
  • How to keep the conversation going post-event
  • Ways to uncover the content your members want and need

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Alex Mastrianni

Senior manager of product marketing, Higher Logic

Alex is the Senior Manager of Product Marketing at Higher Logic. She has more than a decade of experience working with associations and nonprofits to drive engagement and member satisfaction. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.

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