Keeping Association Audiences Engaged Beyond COVID-19

With the rush to return to in-person events, we all know how important it is that we don’t forget our virtual audience, but how? The need for fully virtual event options during the pandemic has allowed associations to engage with and, in some cases, grow their membership, but if we lose sight of the connection and learning strategy that brought them in during COVID, we not only run the risk of losing them as members but we also break the trust we previously built.

Amanda Safdar, DES, will discuss why having a community engagement plan that goes beyond “hybrid” events is instrumental to the health of your association. 

You grew your audience during the pandemic. This is how you keep it forever.

In this LIVE 30-minute webinar, you will learn:

• Strategies for engaging both your virtual and in-person audiences beyond the pandemic
• Why event marketers need to start thinking like digital marketers
• The key steps to creating a community engagement plan