Are you subscribed?

To view this content, you'll need to create an account with Sidecar.

Ready for unlimited Sidecar access? Join as a member today.

Learn to Reduce Member Churn by Up To 25%

Use your organization’s member data to predict and reduce member churn.

March 29th, 2023 - May 3, 2023
Your members are already telling you whether or not they’re planning to renew their membership. And if they’re not, they’ve already told you what could change their decision.

The only problem? They’re not saying it to your face.

So how do you catch on before it’s too late? You’re going to have to turn to your membership data to find out.

Join Sidecar and Tasio in a 6-week bootcamp where you’ll dive into your own association data to decipher the factors that increase your member renewal rates and create a game plan for member retention.

What's included in the bootcamp?

6 weekly 1-hour live online sessions with data expert Thomas Altman
Step-by-step instruction to build a workable retention model ready for implementation in your organization
6 CAE Credits
Register for Bootcamp Now

What will you learn to help improve
member retention?

  • What behaviors predict renewal and churn?

    Learn to use data and excel to create metrics and KPIs
    Create visualizations to show changing metrics and product trends
  • Which members are at risk of cancelling?

    Create a playbook to identify members at risk of canceling
  • What strategies can your association use to retain members with high cancellation risk?

    Create targeted strategies to retain those members
    Formulate a workable retention model using your sample data

What’s included in the bootcamp?

6 weekly 1-hour live online sessions with data expert Thomas Altman
Step-by-step instruction to build a workable retention model ready for implementation in your organization
A highly personalized experience including time for group work and discussion

You’ll Also Get…

Excel spreadsheet templates, yours to use forever!
Access to Sidecar’s course “Predicting & Preventing Member Churn” in Sidecar’s Academy.
Up to 6 CAE Credits

How Other
Assocation Pros
Improved Member Retention

I'm going to practice these techniques using the example data, as well as our own organizational data. I would like to develop an engagement model that we can use specifically to do outreach to unengaged and first-year members to connect them with relevant member benefits.

I see it having an impact on the way I decide how and when to engage members especially when looking at retention/renewal season.

We are very concentrated on member retention and using data to do so. I am going to be pulling a lot of reports once our data is cleaner to really drill down into engagement and renewals and creating models and campaigns to reduce our churn.

How much does the bootcamp cost?

Registration for this bootcamp is $1,497 at the discounted Sidecar Member price or $1,797 for non-members.

Interested in that member discount? A Sidecar membership is $30 per month or $297 for the year.

Here's what we'll cover, week-by-week.

  • Week 1 | What is member churn, why is it important and how do you measure it?

    March 29, 2023, 10 a.m. CT

    What is churn and why is it important?
    How can churn affect your association’s membership growth and efforts?
    How can data be used to increase retention?
  • Week 2 | How do we use our data to predict member retention?

    April 5, 2023, 10 a.m. CT

    How to take your association’s raw data and turn it into behavioral metrics.
    Define Behavioral metrics and explain why these metrics matter to your organization.
    Discover where you can find raw and behavioral data in your AMS.
    Begin to transform your raw data into meaningful metrics using Pivot Tables and VLOOKUP.
  • Week 3 | How to use excel to visualize important features

    April 12, 2023, 10 a.m. CT

    Identify the difference between scatter plots, line graphs and bar graphs and summarize what each type of visualization will tell you about your data.
    Use different visualizations to identify important relationships and begin to use the visualizations to tell a narrative about how the data relates to retention, as an actionable metric.
  • Week 4 | How to predict member retention

    April 19, 2023, 10 a.m. CT

    What is prediction and why it matters
    How to make predictions from historical data
    What to do with those predictions once they’ve been made
  • Week 5 | How to conduct A/B testing

    April 26, 2023, 10 a.m. CT

    How to create A/B campaigns without fancy or expensive software
    How to evolve that outreach in the most intelligent and effective way possible
    Explore vs exploit for constantly evolving content and messaging
    Multi-armed bandit problem
  • Week 6 | AI and the future of member retention

    May 3, 2023, 10 a.m. CT

    Explore state of the art AI and Machine Learning techniques and tools, like ChatGPT
    Understanding what AI tools are and how they can be used
    Learn some tips and trick for using AI chat tools, like ChatGPT
    How can you take advantage of what you’ve learned so far to be at the forefront of member retention
    Learn how to leverage AI to generate individual outreach campaigns that target the right person at the right time with the right message

Meet your instructor.

Thomas Altman

Thomas Altman is a data scientist, association expert and entrepreneur. His first introduction to the world of associations was a decade ago when he took a job implementing AMS solutions right out of graduate school. With a degree in applied statistics and machine learning, he immediately saw a gap in what associations were doing with data and what was possible. He saw data either go unused or used to create flashy dashboards that had no impact on helping associations deliver on their missions. Thomas quickly realized that analytics that don't lead to measurable action are, at best, entertainment and, at worst, a waste of resources. He's dedicated his career to changing that and helping associations create data-driven action plans so they can know what needs to be done and know that it's working.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram