Hubspot Learning Series

Transforming Your Digital Capabilities

How Legacy Systems are Limiting Your Association’s Growth

May 18th, 2023 | 12 ET

The way your members are connecting and engaging with communities is changing. Can your tech keep up?

If outdated, disjointed tech is an obstacle for your association, then you’re in the right place.

Learn how legacy and industry-specific systems, like your CRM, could be holding your organization back from capturing and retaining member attention. In this webinar with Ready North and AIIM, we’ll show how accessible digital transformation is for your association with a comprehensive CRM solution.

Register for Free

In this free 1-hour session, you'll learn:

How association challenges of outdated tech, fragmented data and limited digital capabilities can be an obstacle to digital transformation.

How legacy systems can hinder growth, negatively impact member engagement and pose security threats.

How HubSpot compares to marketing tools used widely in the association space.

You'll also receive 1 free CAE Credit.

Register for other events in this series.

Work Smarter, Not Harder

How to Scale Your Association’s Marketing and Sales Efforts with Less

May 11th, 12 ET

Are you struggling to move the needle on marketing and sales activities? Do you wish you had more time in the day to tackle your to-do list? If limited marketing and sales resources have been a roadblock for your association in the past, it doesn’t have to be your future.

Learn More & Register

The Power of Personalization

Tips and Tricks for Driving Member Participation and Retention

June 15th, 12 ET

If you're a marketing professional looking to boost member engagement and retention amid evolving user behaviors and preferences, it's time to tap into the power of personalization. You can create a stronger connection that drives engagement and loyalty by tailoring your communications and offerings to your members' unique needs and interests.

Learn More & Register

Meet your speakers.

Macy Kittelberger | Associate Consultant, Ready North

An Associate Consultant at Ready North, Macy Kittelberger has more than two years of experience in creating effective marketing strategies using HubSpot’s tools to help meet client objectives. Her strategic and creative thought process has made her the go-to HubSpot expert for clients across a variety of industries.

Tony Paille | Former Chief Marketing Officer, AIIM

Serving as the chief marketing officer at AIIM for 10 years, Tony is an experienced marketing and sales leader with a passion for inbound marketing. His marketing efforts have helped position AIIM as a trusted source in information management with timely and relevant content.

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