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Hubspot Learning Series

Work Smarter, Not Harder.

How to Scale Your Association's Marketing and Sales Efforts with Less

May 11th, 2023  | 12 ET
Are you struggling to move the needle on marketing and sales activities? Do you wish you had more time in the day to tackle your to-do list?

If limited marketing and sales resources have been a roadblock for your association in the past, it doesn't have to be your future.

Join Ready North and AIIM as we address ways that you can use a comprehensive CRM like HubSpot to grow your audience, influence and revenue.

Register for Free

In this free 1-hour session, you'll learn:

How to effectively address the marketing challenges associations face with limited resources, changing member needs, competition for attention and lack of personalization.
How to work smarter—not harder—with a comprehensive CRM like HubSpot.
How to streamline marketing and sales processes and effortlessly personalize the member experience.
You'll also receive 1 free CAE Credit.

Register for other events in this series.

Transforming Your Digital Capabilities

How Legacy Systems are Limiting Your Association's Growth

May 18th, 12 ET
The way your members are connecting and engaging with communities is changing. Can your tech keep up? If outdated, disjointed tech is an obstacle for your association, then you’re in the right place. Learn how legacy and industry-specific systems, like your CRM, could be holding your organization back from capturing and retaining member attention.

The Power of Personalization

Tips and Tricks for Driving Member Participation and Retention

June 15th, 12 ET
If you're a marketing professional looking to boost member engagement and retention amid evolving user behaviors and preferences, it's time to tap into the power of personalization. You can create a stronger connection that drives engagement and loyalty by tailoring your communications and offerings to your members' unique needs and interests.

Meet your speakers.

Madison Filipiak | Senior Consultant, Ready North

As a Senior Consultant at Ready North, Madison Filipiak is a HubSpot expert with over six years of experience helping organizations streamline their sales and marketing processes. With a keen eye for detail and a passion for technology, Madison is dedicated to helping clients achieve their goals through strategic campaigns and the effective use of HubSpot.

Tony Paille | Former Chief Marketing Officer, AIIM

Serving as the chief marketing officer at AIIM for 10 years, Tony is an experienced marketing and sales leader with a passion for inbound marketing. His marketing efforts have helped position AIIM as a trusted source in information management with timely and relevant content.
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