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Can your members become fans? David Meerman Scott says yes

image Brasted Chelsea image imageJanuary 02, 2020 image image3 min. to read

When David Meerman Scott and his daughter, Reiko Scott, set out to write “Fanocracy,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy? 

The answer they found, in short, is yes. 

By looking into scientific research that explains how humans experience physical closeness and empathy as well as by interviewing organization leaders from various industries, David and Reiko were able to stitch together the tactics that anyone can use to allow space for fandom.

“Fandom is not just for entertainers. Fandom is for everybody,” David said. “And it’s a lot more fun to build a business around fans than it is just to sell stuff.”

We caught up with David, who’s perhaps best known for authoring “The New Rules of Marketing and PR,” in December. Reiko was studying, so she wasn’t available, but David hopped on a video call to dive into how fandom works and why it could be so helpful for associations. 

Watch the interview to hear David use real-world examples, from the association industry to government programs and even a car insurance company, to understand how you can harness the power of fandom for your own organization.

"Fanocracy" is due out Jan. 7.

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Ashley Neal joined the Sidecar team as Community Coordinator in March of 2020, right as the COVID-19 pandemic began to shut down life as we knew it. Having to adapt, overcome and predict the changes needed to survive in the new normal, Ashley now has the skills needed to juggle any obstacle thrown her way. A soon-to-be graduate from Southeastern Louisiana University in the field of Strategic Communications, Ashley spends her days balancing her work and education with her love of dogs. Taking her three dogs — Scooby, Pipsqueak and Moose — to restaurants, hiking trails, vacations and even participating in dog shows and sports is the highlight of her weekends.

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