Danielle Duran Baron is on a mission to change organizations through storytelling, open communication, empathy and inclusion. As an association executive, she has helped organizations build solid brands, create inclusive environments, and maximize their impact and efficiency. Currently, she is the Staff Vice President of Marketing and Communications at the School Nutrition Association (SNA), where she oversees the development and implementation of the marketing and communication strategy to enhance and protect the SNA brand.
For more than two decades, Danielle has worked in the private, public and nonprofit sectors, helping global organizations find their ideal positioning and authentic voice. Her expertise lies in strategy, marketing, experience design, storytelling and DEI.

She holds a master’s degree in journalism and an MBA in marketing and is fluent in Spanish and Portuguese. Danielle is the Chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council, a DELP Scholar and a certified association executive (CAE). She is also the President of the Board of Luminus, a Maryland-nonprofit helping immigrants thrive in their communities and the Co-Chair of Alianza Latina, a workgroup created by the County Executive’s Office to address the concerns of the Latinx community in Howard County, MD.