Meet the Team

Julia DeBell joined Sidecar in 2022 as marketing associate. Through email, social media and website management, she supports the reach of impactful content and the growth of the Sidecar community.

Julia graduated from the University of Colorado Boulder with degrees in Strategic Communications and Sociology. She lives in Denver, Colorado, where she enjoys spending time in the sun and keeping up with the city’s art scene.

Heidi Haneberg is Sidecar's CEO. She joined the team in 2023 excited to put her deep industry knowledge and strategic leadership skills to use supporting Sidecar's mission to provide unparalleled resources and opportunities for association professionals. Prior to joining Sidecar, she served as senior vice president of strategic projects and marketing at MCI USA, including a role as interim executive director.

Ashley Neal first joined the Sidecar team in March of 2020, right as the COVID-19 pandemic began to shut down life as we knew it. Having to adapt, overcome and predict the changes needed to survive in the new normal, Ashley now has the skills needed to juggle any obstacle thrown her way.
A soon-to-be graduate from Southeastern Louisiana University in the field of Strategic Communications, Ashley spends her days balancing her work and education with her love of dogs. Taking her three dogs — Scooby, Pipsqueak and Moose — to restaurants, hiking trails, vacations and even participating in dog shows and sports is the highlight of her weekends.

Ashley Satterfield has nearly a decade of experience in event planning, spanning corporate, non-profits, and weddings (yes, bridezillas are real). She is a graduate of University of South Florida, where she studied ancient history and women’s studies. Ashley lives in Katy, TX with her husband Jimmy and handles logistics for Sidecar's live events while her schnoodle, Lily, snores under her desk.