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A (Digital) Recipe for Creating and Capturing Value in Your Association

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Description

While we are all being stimulated by the media hype of new technology capabilities and the buzz of “digital transformation” stories, some level of grounding is required to make sure that organizational strategic decisions are supported by appropriate capabilities that will enable both near- and longer-term execution. Perhaps the most core capability of an organization is its people and talent. This raises a strategic question of the “digital savvy” of your staff team.

This session will provide a five-ingredient recipe that can initiate your organization's drive to create new value for you professional community and adjacent stakeholders. Especially in the wake of the public health crisis, your association must focus on identifying, developing, and delivering solutions that not only meet the professional and business needs of your community but also produce new revenue streams that contribute to the longer-term sustainability of the organization. While the recipe is seemingly simple, the journey is not, and it will require a disciplined approach to achieving an aspirational outcome.

Speakers: Matt Loeb

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