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Association Modernization: Changing Mindsets and Models

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Description

Like organizations in other industries, associations must be well on the path to digital transformation. If transformation is about doing things differently and doing different things, organizations must push themselves to the fringes of the unknown, not stay in the middle where it is safe.

That’s exactly what the Association for Intelligent Information Management did at the beginning of last year. Realizing that the biggest risk to their long-term viability was not doing anything, CEO Peggy Winton and her team essentially took their association down to the studs to rebuild with simplicity and high value. In the process, they questioned everything, particularly their business model and the systems that supported it.

Join Winton, Jaya Koilpillai Bohlmann and Garth Jordan for a lively discussion about the tough questions associations must ask themselves if they truly want to transform. We’ll cover product and program design and delivery, infrastructure modernization and consolidation, and the business models that just might be holding your organization back.

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