Associations advance knowledge. Centers of Excellence, focused on hot topics, have immense potential to become community focal points. Channel contributions from your community of experts, sponsors (who are often vastly underrepresented), and your members. In collaboration with Hum, the CyberRisk Alliance has demonstrated this new approach through the pandemic/noting when would help provide context for struggles this approach overcame and delivered $100k+ in sponsored programs, excellent engagement numbers and long-term community benefits.
Join us to see how, with Hum, the CRA used clever content aggregation to drive not only more engagement but also increase reach and revenue via native, data-powered Centers of Excellence. Using the CRA’s experience as a case study, we’ll share a replicable blueprint you can put into action in your association.