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Create a Learning Strategy for Career Value and Non-Dues Revenue

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Description

Adult learners are more selective of learning experiences and making decisions on where/when to attend in-person and online programs. Information is pervasive and new content must be searchable 24/7/365. Professional associations face new challenges and competition to maintain their primary provider position in the continuing professional development marketplace. Join Dr. Petrillo to assess how associations, vendors and venues can partner to provide new, creative options within a directed learning strategy design.

Join this lightning-round luncheon to explore what is necessary to build value and revenue. Topics will include: program formats, tech considerations, new business models, research, competency-based education, micro-credentialing, text teaching and digital badging.

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