In the past year, we’ve seen a surge in subscription-pricing and membership models. Subscriptions are everywhere. Memberships have never been more popular for purpose-driven organizations, but also for industries as wide-ranging as retail, consumer products, software, hospitality, and healthcare.
Why? Because businesses that have trusted, ongoing relationships with the people they serve enjoy predictable cash flow, better data insights, and are more valuable than their episodic and transactional peers — all of which became more valuable in the uncertainty of the pandemic.
People are being inundated, asked to subscribe to everything—and Subscription Fatigue is on the rise.
So how do you build a membership organization that members love, and stay with? And how did the pandemic change the way these relationships are developed?
Subscription-expert Robbie Kellman Baxter will join us at SURGE Forward to share emerging best practices of tomorrow’s membership organizations. In this engaging and interactive session, the author of both "The Membership Economy" and "The Forever Transaction" will show you how to optimize your offering to attract, engage and retain your members in 2021 and beyond.