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Evolving Membership Models: Inspiration from the Field

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What to Expect from Evolving Membership Models: Inspiration from the Field

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Description

There’s been a lot of talk about subscription and tiered membership models in the association arena, but do they work? Mary Byers, CAE, author of Race for Relevance: 5 Radical Changes for Associations, shares examples of associations that have successfully changed their models, what was behind the change and how you might be thinking about experimenting with your model.

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