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Finding Middle Ground: Meeting Members Where They Are



What to Expect from Finding Middle Ground: Meeting Members Where They Are

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Association events have unique needs and leveraging the right event technology and its data can allow the professionals to create staff efficiencies, boost non-dues revenue and sponsor/supplier ROI, and retain and engage members, no matter where they are located. During this session, our technology and association experts will talk about:

Facing the challenges: Although virtual fatigue is prominent, and sponsors and exhibitors are ready for face-to-face interactions, there are still misconceptions of the value and reach digital opportunities bring.

Diving into a new reality: The polarization of a face-to-face versus a virtual event is evident, and a hybrid event format often brings a fear of added costs and inconvenience for planners.

Moving forward: Event technologies offer fast, easily accessible data that helps associations strategically plan and meet the needs of their members.

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