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How Associations Can Use Video to Win Members, Increase Trust and Drive Growth in the Digital Age

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What to Expect from How Associations Can Use Video to Win Members, Increase Trust and Drive Growth in the Digital Age

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Description

The Information Age is in full swing, and winning member trust has never been more critical. The reality is that brands can no longer expect traditional methods of marketing and sales to win audience interest and build loyalty.

One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful, useful information. Businesses and brands that focus more on teaching and helping (than on selling) will ultimately win member trust, gain an incredible amount of market share, and generate more revenue in the process.

In this program, attendees will:

- Discover how buying habits have changed and why name recognition is no longer enough
- Learn how transparent and honest content will move consumers to notice new brands – and switch to them
- Find out exactly what must be done to become the voice of trust in your space

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