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How to Engage Your Association’s Biggest Fans With David Meerman Scott

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Fandom isn't just for pop stars and great TV shows. Any organization can harness the power of having fans, and 'Fanocracy' author David Meerman Scott explains why in this interview from AssociationSuccess.org.Fandom isn't just for pop stars and great TV shows. Any organization can harness the power of having fans, and 'Fanocracy' author David Meerman Scott explains why in this interview from AssociationSuccess.org.

An edited version of this video played during SURGE Connect in June 2020.

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