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How to Lose New Members in 90 Days or Less

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Description

Are new member retention rates much lower than the retention rates for all other members at your association? Imagine improving your new member retention rates by 10%, 20%, even 50%! Some associations are growing their membership by focusing far more on engaging their most at-risk members. How are they doing it? By delivering the value and experiences new members need. Join us for a mix of research data and real-life examples you can start using immediately.

  • AMANDA KAISER, Chief Path Finder, Kaiser Insights LLC
  • LARRY GUTHRIE, Director of Communications, CCIM Institute
  • LISA VIVINETTO, Co-founder and Chief Marketing Officer, Dynamic Benchmarking
  • STEPHANIE SELESNICK, CEM, President, International Trade Information, Inc.

This session originally aired as part of SURGE Optimism in 2018.

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