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How to Make Technology Painless

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Description

We can all learn from the methodologies and approaches of other industries to create even more memorable experiences for our members. In this case, what can we learn from how technology companies find success? This conversation, led by marketing, product, and payment whizzes, covers sourcing feedback meaningfully, developing a culture of customer service, involving influencers in the process of development, and so much more.

  • ERIN HALL, CAE, Product Manager of MemberClicks
  • JANELLE BENEFIELD, Director of Association Payments, AffiniPay
  • RACHEL STEPHAN, snöballer-in-chief, snöball event influencer marketing
  • RICK RUTHERFORD, VP, Association Solutions CE21

This session originally aired as part of SURGE Optimism in 2018.

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