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Next-Gen Association Marketing: How AI Can Drive Growth, Advance Your Mission and Create Member Value



As artificial intelligence advances what’s possible, a next generation of organizations is emerging across every industry. The leaders in these organizations embrace change, and continually seek smarter, AI-powered solutions to drive efficiency and performance. 


For association leaders, AI presents unparalleled opportunities to reimagine member experiences through personalization and predictive models; reduce costs by intelligently automating repetitive tasks; and enhance creativity, innovation, and decision-making across the organization. 


You can build a smarter association that attracts and inspires top talent, and creates massive value for your members.


In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO:


  • Shares an overview of what AI-powered marketing could look like in an association

  • Lays out a vision for AI-powered, next-gen association marketing strategies that will grow to dominate in the years to come.

  • Presents a framework to pilot and scale AI, including sample use cases and technologies for associations. 

The future of business is human + machine, and the future is now.

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