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Putting Members in the Driver’s Seat

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Description

From Amazon to Netflix, Dollar Shave Club to Blue Apron, subscription models make it exceptionally easy for consumers to access nearly anything they may need or want – and have it delivered right to their front door (or digital device). These companies offer a positive and valuable experience that is incredibly convenient, highly personalized – and profitable. They are data-driven, listen to their members and provide recommendations based on behavior patterns. We explore subscription models and the implications for the association membership space.

Featured speakers:
  • AMY HAGER, CAE, IOM, Director AGC of America
  • CHRIS BEAMAN, Director of Advancement & Communications Kappa Delta Pi
  • MARICE FERNANDO, Manager, Knowledge Management & Member Engagement Exponent Philanthropy
  • MEGAN DENHARDT, CAE, President The Denhardt Group

This is a session from SURGE Co-Creation, which originally aired in May 2019.

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