Nearly every not-for-profit organization also “moonlights” as a publisher. Journals, trade magazines, books and monographs, white papers, e-newsletters, videos, blogs, podcasts and other digital content are all forms of publishing. Yet, many organizations segregate their content development between different business units without an overall cohesive strategy. As organizations have been forced to develop more online and digital offerings in the COVID era, having a well defined strategy for your publishing efforts, integrated with your overall content development strategy, is crucial to your organization’s success in meeting your members’ needs.
In addition, association leaders are being forced to make impactful decisions about their organization’s publishing business. Are you reassessing self-publishing vs commercial publishing partnerships? Traditional vs Open Access publishing models? How do you ensure your publishing partners and vendors are the right fit, provide the right digital tools and platforms, and are positioned to help you thrive in the post-COVID era? Are your staff and volunteers equipped with the right tools and technology to take the next steps forward for your organization’s publishing and content development success?
This session will highlight challenges, solutions, and strategies you and your organization can employ to develop a strategic approach and framework to ensure you leverage the right partnerships, business models, and digital publishing tactics that will meet your members’ needs and support your organization’s financial bottom line.