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The New Power Model: Crowdsourcing Product Development With Members

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Description

Developing new products, services and programs for members can seem like an insurmountable challenge. This session will review the new power model as a method to utilize crowdsourcing in support of product development. Learn how to re-configure and systematize your approach new product development along with your member community and your organization to create buy-in and broad-based participation. We’ll offer takeaways that will help you to operationalize open dialogue, process, reasonable and tangible expectations, and the need for collaboration.

  • Amy Thomasson, Director, Marketing Congress of Neurological Surgeons
  • Katherine Preede, Senior Director, Membership & Business Development, American Health Care Association/National Center for Assisted Living
  • Tori Liu, CAE, MBA, Director of Information Systems, American Speech-Language-Hearing Association
  • Veronica Diaz, PHD, CAE, Director, EDUCAUSE

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