AI is NOT the future. It is very much the present. We are at a pivotal time where AI is being incorporated into every aspect of our professional and personal lives. As we shift to Society 5.0, the key questions are: 1) why are organizations using AI leapfrogging ahead, 2) what should I be doing with AI, and 3) how do I get started? To create a bright future, we will need fresh ideas and new techniques to maximize value from AI capabilities to ensure ethical use and for social enterprise. Let’s explore the path ahead of us and show how we can be the creators of the future rather than just passengers.