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Transcript: How to market your hybrid event
Hybrid events present a unique set of challenges — and not just in terms of production.
Marketing a hybrid event, which combines a live, in-person event with a virtual one, is also a unique and challenging job.
What are the different ways a hybrid event can be positioned? Should the live and virtual components be promoted separately or together? How should marketing timelines and budgets shift in a hybrid world?
As event managers and association leaders look toward their plans for 2021, Aidan Augustin, Co-Founder and President of Feathr, will walk us through practical tips and considerations to successfully market our hybrid events.