Day 1: June 7
9 am – 10 am (CT)
1 CAE Credit
The Seismic Shift in Leadership: How to Thrive in a New Era of Connection
Dr. Johnston will explore the seismic shift in leadership she has witnessed as an executive coach; specifically, that command-and-control, authoritarian styles of leadership are no longer effective. A leader's new power lies in his or her ability to meaningfully connect with their people.
Drawing on her 20 years of coaching experience and lessons learned from 18 prominent leaders whom she interviewed for her book, The Seismic Shift in Leadership, Dr. Johnston shares examples of leaders who successfully engage at three levels of connection:
Connection with yourself
Connection with your team, and
Connection with your organization
Attendees will walk away with tangible, actionable strategies to meaningfully connect so they can attract, engage, and retain their employees in this challenging hybrid work environment.
10:15 am – 10:45 am (CT)
Half-hour CAE Credit
Finding Middle Ground: Meeting Your Members Where They Are
Association events have unique needs and leveraging the right event technology and its data can allow the professionals to create staff efficiencies, boost non-dues revenue and sponsor/supplier ROI, and retain and engage members, no matter where they are located. During this session, our technology and association experts will talk about:
Facing the challenges: Although virtual fatigue is prominent, and sponsors and exhibitors are ready for face-to-face interactions, there are still misconceptions of the value and reach digital opportunities bring.
Diving into a new reality: The polarization of a face-to-face versus a virtual event is evident, and a hybrid event format often brings a fear of added costs and inconvenience for planners.
Moving forward: Event technologies offer fast, easily accessible data that helps associations strategically plan and meet the needs of their members.
11 am – 12 pm (CT)
1 CAE Credit
Create a Learning Strategy for Career Value and Non-Dues Revenue
Adult learners are more selective of learning experiences and making decisions on where/when to attend in-person and online programs. Information is pervasive and new content must be searchable 24/7/365. Professional associations face new challenges and competition to maintain their primary provider position in the continuing professional development marketplace. Join Dr. Petrillo to assess how associations, vendors and venues can partner to provide new, creative options within a directed learning strategy design. Join this lightning-round luncheon to explore what is necessary to build value and revenue. Topics will include: program formats, tech considerations, new business models, research, competency-based education, micro-credentialing, text teaching and digital badging.
12:15 pm – 12:45 pm (CT)
Half-hour CAE Credit
How Thoughtful Nonprofits Create Great Cultures
This panel will explore how unique nonprofit organizations and association management firms implement and advance thoughtful workplace cultures. The panelists will discuss how COVID is evolving the workplace and how their organizations are actively advancing and living core values and culture priorities to ensure a collaborative and healthy workplace.
11:00 am – 11:25 am
25-minute break
