Are you subscribed?

To view this content, you'll need to create an account with Sidecar.

Ready for unlimited Sidecar access? Join as a member today.

Are you a member?

This is Member-exclusive content! Sign in, or join today to have unlimited Sidecar Access.

Not ready to commit? Create a free account to explore more of Sidecar's content.

Are you subscribed?

To view this content, you'll need to create an account with Sidecar.

Ready for unlimited Sidecar access? Join as a member today.

4 best practices for creating educational TikTok videos

image Ashley Neal image imageJanuary 21, 2021 image image3 min. to read
4 best practices for creating educational TikTok videos

Social media platform TikTok has grown to become one of the most influential and informative platforms in America. With the possibilities for its use growing everyday, nonprofits and membership organizations have been turning to TikTok to spread their missions and causes.

Recently, I attended “TikTok for nonprofits: A secret weapon to drive your cause,” a workshop led by Anthony Shop, Social Driver co-founder and National Digital Roundtable chairman, to learn more about how non-profits and similar organizations can take advantage of the platform and best share their philanthropies and membership opportunities.

During this workshop, Brett Peters, the education and philanthropy partnership lead at TikTok, recommended organizations keep these four practices in mind when creating and sharing specifically educational content:

Your video needs to be between 15-30 seconds long.

Peters shared that for educational content, 15-30 second long videos were the best length for sharing important information while continuing to keep attention and engagement.

Don’t leave extra seconds at the end for a logo or filler.

As tempting as it may be to create a nice ending focusing on your logo or slogan, Peters recommends skipping this step. Having those extra seconds increases the likelihood of viewers scrolling away from your video, affecting your analytics.

Dive deeper into the important topics. 

As the experts in their respective fields, organizations should use TikTok to share deeper or more specific information on the topics they care about. No one wants to hear the same ‘ole stuff every time.

Be personal.

Your audience wants to hear from YOU: What your organization stands for, cares about and supports. Personalization is key to true engagement on TikTok.

As more and more TikTok users turn to hashtags like #LearnOnTikTok, organizations access valuable opportunities to reach engaged viewers who actually care about the causes they serve. Utilizing the practices Peters shared when creating your organization’s videos will help provide the best possible product to reach your audience, potentially gain new members and inform a new generation of people.

Website | + posts

Already a subscriber ? Sign In

Want to read this post for free?

Subscribe to our newsletter, and gain unlimited access to Sidecar’s blog, plus tap into additional resources, video content and coursework created exclusively for association staffers!

Join our newsletter
Join our newsletter

Build yourself with Sidecar

If you’re ready to increase your membership organization’s revenue, connect with an entire community of purpose-driven leaders and grow yourself, we’re ready to help you do it.

Learn More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram