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Danielle Duran Baron is on a mission to change organizations through storytelling, open communication, empathy and inclusion. As an association executive, she has helped organizations build solid brands, create inclusive environments, and maximize their impact and revenue. Currently, she is the Vice President of Marketing, Communications & Industry Relations at the School Nutrition Association (SNA), where she oversees the development and implementation of an omnichannel marketing and communication strategy, enhancing the SNA brand and maximizing non-dues revenue. For more than two decades, Danielle has worked in the private, public and nonprofit sectors, helping global organizations find their ideal positioning and authentic voice. Her expertise lies in strategy, multicultural marketing, experience design, storytelling and DEI. She holds a master’s degree in journalism and an MBA in marketing and is fluent in Spanish and Portuguese. Danielle is the past chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council, a DELP Scholar and a certified association executive (CAE). She is also president of the board of Luminus, a Maryland-nonprofit helping immigrants thrive in their communities and a commissioner at Alianza Latina, a commission established by the county government to promote diversity and civility and address the concerns and struggles that the Latino and immigrant communities, in Howard County, MD.