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In the dynamic landscape of associations, understanding and enhancing member engagement is crucial for sustained growth and success. As technology continues to advance, associations can leverage powerful tools, including artificial intelligence (AI), to gain valuable insights into member behavior and participation. Below, we explore the top five tools that you can use to measure your association’s member engagement and activity. 

1. Member Relationship Management Systems

At the heart of understanding member engagement is a robust member relationship management (MRM) system. These systems act as a centralized hub for member data, tracking interactions, preferences, and engagement levels. MRM tools provide associations with a comprehensive overview of each member's journey, allowing for personalized communication and targeted engagement strategies. From tracking event attendance to monitoring online interactions, MRM systems are essential for associations aiming to strengthen member relationships. 

2. Data Analytics and Reporting Tools

To make sense of the vast amounts of data generated by member interactions, associations need robust data analytics and reporting tools, such as Google Analytics 4 and Google Search Console. These tools allow associations to identify trends, track key performance indicators, and measure the overall health of member engagement efforts. By visualizing data in accessible dashboards, decision-makers can quickly grasp insights, facilitating strategic planning and continuous improvement. 

Related: What is a Common Data Platform and How Can it Transform Associations?  Learn More >

3. Online Community Platforms

In the digital age, fostering an online community, such as the Sidecar Community, is integral to association success. Dedicated online community platforms offer a space for members to connect, collaborate, and share insights. These platforms come equipped with analytics tools that measure member activity, participation in discussions, and the popularity of different topics. By understanding the pulse of their online community, associations can tailor content, organize relevant events, and identify influential members who contribute significantly to engagement. 

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4. Surveys and Feedback Tools 

Direct feedback from members is invaluable for associations seeking to enhance engagement. Implementing surveys and feedback tools, such as Survey Monkey, allows organizations to gather insights into member satisfaction, preferences, and areas of improvement. These surveys can be implemented across your social media channels, webinars, events, and more. By crafting well-targeted surveys, associations can assess the effectiveness of their programs, events, and communication strategies. These tools provide a quantitative and qualitative understanding of member sentiments, guiding associations in making informed decisions to bolster engagement.

Related: Should Your Association Have a Social Media Policy? Learn More >

5. Artificial Intelligence 

AI-driven analytics can process vast amounts of member data, providing associations with unprecedented insights into individual behaviors and preferences. By employing machine learning algorithms, AI can predict member engagement trends, personalize content recommendations, and even anticipate areas of potential disengagement. Furthermore, AI-powered chatbots can enhance member communication by providing instant responses to queries, ensuring a seamless and responsive experience. 

Related: Unleashing the Potential of AI: A Journey into a New Frontier of Member Engagement  Learn More >

Discover How AI Can Drive Your Membership Strategy

AI can have a powerful impact on your membership strategy—as long as you know how to use it. Register for our on-demand AI Learning Hub, where you’ll get an intro to AI, learn how to use prompting models, and discover real-life case studies where this tech can be applied to your association.  

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Allison Kral
Post by Allison Kral
December 11, 2023
Allison is a senior consultant at Ready North. She joined the agency in March 2021 and is a 2014 graduate from Ohio University, where she earned a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. With a background in magazine journalism, Allison harbors a love for writing and storytelling. She loves creating compelling content that engages readers and ignites conversations. Allison enjoys working in a fast-paced industry where she can grow, learn, and test her skills. She thrives in environments where she’s able to wear many hats—including writing, editing, marketing, social media management, and more.